A capsule for the LA popup, gifts for the people who talk about you, and pieces your team actually keeps.





The Original is an elevated streetwear label with a point of view. Heritage, place and small details over hype. Small chest logos, quiet placements, pieces that feel lived in from the first wear.
Studio BHD is where that approach goes to work for other people: brand identity, custom clothing and merch for teams, events and communities. I design every piece and manage production through makers I trust.
An ode to Los Angeles and the area code I grew up with. Everything here is designed and made by me. Tap any piece to see it in the shop.












Where I grew up. 90265, PCH and the coast, in soft heavyweight pieces.
Three jobs, one set of pieces. Sharing styles across all three keeps quantities up and cost per piece down.
The special edition. A tight set of hero pieces with real custom detail, made for the room it launches in.
Smaller runs, higher polish. Each piece packed to feel personal, with the option to personalize. With enough lead time I can also design premium packaging: dust bags and shipping boxes.
Simple, comfortable, nothing that reads as swag. The pieces your team wears on days off.
We talk through what Known wants people to feel, where the pieces show up, and what to make first.
A capsule idea, graphics and mockups. A round of feedback, then final production art.
Quotes, samples and the production run, through my makers. I manage the timeline and the details.
Finished pieces counted, packed and shipped where they need to be, on time for the popup.
The difference between merch and swag is who makes it. I manage every order through makers I trust, so quality is checked and timelines hold.
This is not everything I can make. These are the pieces I recommend for what Known is looking for, shown in black. Everything comes in other colors and can be finished however the capsule needs, and I can source other styles on request. Price per piece drops as quantity goes up.

Heavy fleece, 430 gsm. Relaxed, drop shoulder.

100% cotton, 420 gsm. Washed, loose fit.

Fleece, 355 gsm. Washed, oversized.

Cotton blend, 360 gsm. Washed, cropped zip.

Cotton blend, 350 gsm. Cropped, soft structure.

Cotton blend fleece, 355 gsm. Washed, cropped.

100% cotton, 250 gsm. Washed, boxy and oversized.

100% cotton, 190 gsm. Clean, easy, drop shoulder.

100% cotton, 250 gsm. Washed, oversized.

Cotton with stretch, 260 gsm. Boxy, cropped, slightly fitted.

Cotton with stretch, 265 gsm. Cropped baby tee.

Cotton with stretch, 235 gsm. Washed, fitted.

100% cotton, 420 gsm. Washed, straight leg.

Waffle knit, 340 gsm. Unisex, relaxed.

Cotton blend, 360 gsm. Straight leg.
Prices are per piece for the garment, and the list is a starting point, not a catalog. Custom decoration is quoted with your design. Shipping is not included and depends entirely on quantity. Planning prices, confirmed when the order is placed.
A fully custom varsity, bomber or leather jacket. Chenille patches, hand embroidery, built to the person. Made in San Diego.




The one piece people photograph. A single jacket can carry the whole story of a brand: a logo, a number, a place, a detail only the wearer knows. You see a mockup first, it is sampled before the run, and it is priced per design with a longer lead time.
The small things people take home and keep. Easy to add to the capsule, and I can handle all of them.
Custom-printed matchboxes. For a matchmaker, the obvious one.
Branded lighters, a popup staple people actually keep.
Kiss-cut sheets and single stickers. Cheap, collectible, everywhere.
Small, giftable, and easy to design as a set.
Always a hit at a popup. Perfect for the room and the camera.
Apple headphones laser-engraved with the logo. A premium giveaway.
Pricing on request, based on quantity and spec.