The Original×known

Merch you'd wear on a first date.

A capsule for the LA popup, gifts for the people who talk about you, and pieces your team actually keeps.

A film-camera moment: 310 sweatshirt
LA Native hoodie, back
Black LA Native hoodie, with Milou
Angeleno 310 sweatshirt
Los Angeles tee, back
01

The Original

The Original is an elevated streetwear label with a point of view. Heritage, place and small details over hype. Small chest logos, quiet placements, pieces that feel lived in from the first wear.

Studio BHD is where that approach goes to work for other people: brand identity, custom clothing and merch for teams, events and communities. I design every piece and manage production through makers I trust.

Merch is community made wearable. It is how culture travels.
02

Recent work: 310

An ode to Los Angeles and the area code I grew up with. Everything here is designed and made by me. Tap any piece to see it in the shop.

Recent work: Malibu

Where I grew up. 90265, PCH and the coast, in soft heavyweight pieces.

See the full collection at theoriginalbhd.com →

03

What we could make together

Three jobs, one set of pieces. Sharing styles across all three keeps quantities up and cost per piece down.

Workstream 1

LA popup capsule

The special edition. A tight set of hero pieces with real custom detail, made for the room it launches in.

Workstream 2

Influencer gifts

Smaller runs, higher polish. Each piece packed to feel personal, with the option to personalize. With enough lead time I can also design premium packaging: dust bags and shipping boxes.

Workstream 3

Team merch

Simple, comfortable, nothing that reads as swag. The pieces your team wears on days off.

04

How it works

01

Direction

We talk through what Known wants people to feel, where the pieces show up, and what to make first.

02

Concept and design

A capsule idea, graphics and mockups. A round of feedback, then final production art.

03

Production

Quotes, samples and the production run, through my makers. I manage the timeline and the details.

04

Delivery

Finished pieces counted, packed and shipped where they need to be, on time for the popup.

05

Production, handled

The difference between merch and swag is who makes it. I manage every order through makers I trust, so quality is checked and timelines hold.

Streetwear

  • Premium heavyweight pieces, finished with custom print, embroidery, puff and treatments
  • Custom labels, plus designed packaging with enough lead time (dust bags, shipping boxes)
  • Fast: about 2 to 4 weeks after art approval
  • Hoodies, tees, tanks, sweatpants
06

Products I recommend

This is not everything I can make. These are the pieces I recommend for what Known is looking for, shown in black. Everything comes in other colors and can be finished however the capsule needs, and I can source other styles on request. Price per piece drops as quantity goes up.

Hoodies

Heavyweight Hoodie, black

Heavyweight Hoodie

Heavy fleece, 430 gsm. Relaxed, drop shoulder.

  • 1-5 pieces$25.29
  • 6-29$24.04
  • 30-99$22.77
  • 100+$20.24
Snow-Wash Loose Hoodie, black

Snow-Wash Loose Hoodie

100% cotton, 420 gsm. Washed, loose fit.

  • 1-5 pieces$25.72
  • 6-29$24.44
  • 30-99$23.16
  • 100+$20.58
Snow-Wash Fleece Hoodie, black

Snow-Wash Fleece Hoodie

Fleece, 355 gsm. Washed, oversized.

  • 1-5 pieces$25.29
  • 6-29$24.04
  • 30-99$22.77
  • 100+$20.24
Women'sMineral-Wash Full-Zip Hoodie, black

Mineral-Wash Full-Zip Hoodie

Cotton blend, 360 gsm. Washed, cropped zip.

  • 1-5 pieces$29.69
  • 6-29$28.22
  • 30-99$26.73
  • 100+$23.76
Women'sEssential Cropped Hoodie, black

Essential Cropped Hoodie

Cotton blend, 350 gsm. Cropped, soft structure.

  • 1-5 pieces$20.89
  • 6-29$19.86
  • 30-99$18.81
  • 100+$16.72
Women'sSnow-Wash Cropped Hoodie, black

Snow-Wash Cropped Hoodie

Cotton blend fleece, 355 gsm. Washed, cropped.

  • 1-5 pieces$21.99
  • 6-29$20.90
  • 30-99$19.80
  • 100+$17.60

Tees, tanks and long sleeve

Snow-Wash Oversized Tee, black

Snow-Wash Oversized Tee

100% cotton, 250 gsm. Washed, boxy and oversized.

  • 1-5 pieces$10.99
  • 6-29$10.45
  • 30-99$9.90
  • 100+$8.80
Oversized Drop-Shoulder Tee, black

Oversized Drop-Shoulder Tee

100% cotton, 190 gsm. Clean, easy, drop shoulder.

  • 1-5 pieces$5.03
  • 6-29$4.79
  • 30-99$4.73
  • 100+$4.69
Acid-Wash Oversized Long Sleeve, black

Acid-Wash Oversized Long Sleeve

100% cotton, 250 gsm. Washed, oversized.

  • 1-5 pieces$14.27
  • 6-29$13.56
  • 30-99$12.85
  • 100+$12.13
Women'sCropped Fitted Tee, black

Cropped Fitted Tee

Cotton with stretch, 260 gsm. Boxy, cropped, slightly fitted.

  • 1-5 pieces$7.69
  • 6-29$7.32
  • 30-99$6.93
  • 100+$6.16
Women'sCropped Baby Tee, black

Cropped Baby Tee

Cotton with stretch, 265 gsm. Cropped baby tee.

  • 1-5 pieces$10.99
  • 6-29$10.45
  • 30-99$9.90
  • 100+$8.80
Women'sSnow-Wash Tank Top, black

Snow-Wash Tank Top

Cotton with stretch, 235 gsm. Washed, fitted.

  • 1-5 pieces$10.99
  • 6-29$10.45
  • 30-99$9.90
  • 100+$8.80

Sweatpants

Snow-Wash Heavyweight Sweatpants, black

Snow-Wash Heavyweight Sweatpants

100% cotton, 420 gsm. Washed, straight leg.

  • 1-5 pieces$27.49
  • 6-29$26.13
  • 30-99$24.75
  • 100+$22.00
Mineral-Wash Waffle Sweatpants, black

Mineral-Wash Waffle Sweatpants

Waffle knit, 340 gsm. Unisex, relaxed.

  • 1-5 pieces$27.49
  • 6-29$26.13
  • 30-99$24.75
  • 100+$22.00
Women'sMineral-Wash Straight Sweatpants, black

Mineral-Wash Straight Sweatpants

Cotton blend, 360 gsm. Straight leg.

  • 1-5 pieces$27.49
  • 6-29$26.13
  • 30-99$24.75
  • 100+$22.00

Prices are per piece for the garment, and the list is a starting point, not a catalog. Custom decoration is quoted with your design. Shipping is not included and depends entirely on quantity. Planning prices, confirmed when the order is placed.

07

The premium piece

A fully custom varsity, bomber or leather jacket. Chenille patches, hand embroidery, built to the person. Made in San Diego.

Custom varsity jacket, front
Front: embroidered script, chenille and leather
Custom varsity jacket, back
Back: chenille patch, numerals and city line
Bomber jacket mockup, front
Mockup stage: bomber, front
Bomber jacket mockup, back
Mockup stage: bomber, back

The one piece people photograph. A single jacket can carry the whole story of a brand: a logo, a number, a place, a detail only the wearer knows. You see a mockup first, it is sampled before the run, and it is priced per design with a longer lead time.

08

Popup extras

The small things people take home and keep. Easy to add to the capsule, and I can handle all of them.

X-01

Matchboxes

Custom-printed matchboxes. For a matchmaker, the obvious one.

X-02

Lighters

Branded lighters, a popup staple people actually keep.

X-03

Stickers and sticker sheets

Kiss-cut sheets and single stickers. Cheap, collectible, everywhere.

X-04

Enamel pins

Small, giftable, and easy to design as a set.

X-05

Temporary tattoos

Always a hit at a popup. Perfect for the room and the camera.

X-06

Laser-engraved headphones

Apple headphones laser-engraved with the logo. A premium giveaway.

Pricing on request, based on quantity and spec.

09

What we decide together

TimingPopup date and when pieces need to be in hand
QuantityRough counts for the capsule, gifts and team
BudgetA total, or a quantity to start from
DesignsHow many designs, and whether you provide them or we design them together with your team
BrandLogo files, guidelines, anything off limits
Sizing and fitUnisex, women's, men's, and the size split